You don't have to be a mad scientist to conduct experiments. In fact, if you own a local business, conducting marketing experiments can be a great way to find new ways to promote your business.
But there's one really quick and simple change you could make that would make your mobile / QR campaigns even better, dramatically improve pageviews for your mobile offer page, and practically eliminate user frustration and abandonment rates.
Makespace has not always been organized. We all know that in order for an agency to be successful long term; there must be order. There absolutely has to be an agreed-upon guideline.
Unfortunately, a content marketing plan is only half of a complete social media strategy. Social media is a conversation between businesses and customers. A plan that only covers the talking part of the conversation is missing a vital ingredient: listening.