Heuristics (“rules of thumb”) are a great place to start your internet marketing strategy, but they're no replacement for digging into the data.
Think of a Business Page like a car. A car can't go anywhere all on it's own. It has to have a person to drive it. You create a Business Page while logged in as a person, using a personal profile. That profile is automatically connected to the page as an Admin--someone who owns the keys to the car.
Much like a complex business website, an iPhone is an impressive and fascinating piece of technology. However, a design that's more like a rotary dial phone--one that's elegantly simple and easy to navigate--will be more likely to make your real business phone ring with new customers. Even if your real business phone actually is an iPhone.
Friday, the anticipated integration between check-in utility Foursquare and daily deals service Groupon began displaying their first deals in Chicago Friday, with an anticipated national rollout to follow later this week.