What's that you say? You want to learn EVEN MORE about SEO? Then give us a call. We'll talk your ear off about it. Unless you just happen to have six fingers on your right hand. In that case, prepare to die.
You don't have to be a mad scientist to conduct experiments. In fact, if you own a local business, conducting marketing experiments can be a great way to find new ways to promote your business.
But there's one really quick and simple change you could make that would make your mobile / QR campaigns even better, dramatically improve pageviews for your mobile offer page, and practically eliminate user frustration and abandonment rates.
Heuristics (“rules of thumb”) are a great place to start your internet marketing strategy, but they're no replacement for digging into the data.