Of course I’m not talking about you...but people are, as a whole, lazy. Don’t make them think. Don’t stress them out. Make their experience smooth, painless & downright fun.
You don't have to be a mad scientist to conduct experiments. In fact, if you own a local business, conducting marketing experiments can be a great way to find new ways to promote your business.
Unfortunately, a content marketing plan is only half of a complete social media strategy. Social media is a conversation between businesses and customers. A plan that only covers the talking part of the conversation is missing a vital ingredient: listening.
I’ve found, though, that a lot of SMBs are very resistant to this idea that every company is a media company. After all, most didn’t get into business with the idea of becoming a media company. They wanted to sell industrial machine parts, or coffee, or imported home goods, or whatever passion drove them into entrepreneurship.