You don't have to be a mad scientist to conduct experiments. In fact, if you own a local business, conducting marketing experiments can be a great way to find new ways to promote your business.
Whether you're looking at a primary domain for branding and ease of recognition, or an add-on domain for search engine keyword relevance, domains have serious business value online.
Things have been really busy here at Makespace this spring, with several client website launches. One critical milestone that clients usually struggle with is content strategy. Obtaining website copy from web design clients can be a difficult process, partly because clients often underestimate just how much content is needed to create a robust, search engine friendly site that will position them well in the search engine results pages (SERPs) for their most important keywords.