Things have been really busy here at Makespace this spring, with several client website launches. One critical milestone that clients usually struggle with is content strategy. Obtaining website copy from web design clients can be a difficult process, partly because clients often underestimate just how much content is needed to create a robust, search engine friendly site that will position them well in the search engine results pages (SERPs) for their most important keywords.
When the choice is made to more-or-less abandon an old site structure for a new one, the content within the site may very well be salvagable. In fact, it is worthwhile...
In my experience, a rich and productive social media program has many moving parts and many goals. Some of those moving parts, and some of those goals, are best outsourced and others are best kept in house.
How can we balance good design with staying on top of search engine marketing efforts & achieving conversion? I believe our team is living in harmony as much any!