Buzz: The Makespace Blog

Emotion-Powered Design: The Affect Heuristic's Role in Branding, Web Design and Marketing

Mark Palmer

Web Design, UX / User-Experience , Social Media, Logo Design, Internet Marketing, Creative Design, Branding

Do you know that how emotions almost always beat logic to the punch when you’re making a buying decision? If you're nodding, you've unknowingly danced with the Affect Heuristic.

If You Ain’t First, You’re Last...When It Comes to Your Website

Joe Ponzio

Social Media, Search, Content, Development, Local Marketing, Internet Marketing

Studies show that the website in the first position on Google gets nearly 33% of the search traffic.

Online Reviews -- Simple Keys to Increasing Sales

Makespace Team

Internet Marketing, Social Media, Discovery

In a recent report, Nielsen published findings that indicate an interesting fact for businesses: Online reviews are among the most trusted sources of information for buying decisions.

A good user experience design can give you the right kind of reputation

Makespace Team

Advertising, Content, Information Architecture, Web Design, User Experience, Discovery, Social Media

Of course I’m not talking about you...but people are, as a whole, lazy. Don’t make them think. Don’t stress them out. Make their experience smooth, painless & downright fun.

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