In my experience, a rich and productive social media program has many moving parts and many goals. Some of those moving parts, and some of those goals, are best outsourced and others are best kept in house.
Business owners and managers at all levels, from SMBs to global brands, often ask me why they should invest in a social media marketing effort. It’s a fair question: many of the tools of social media were built for personal, not business, use. The truth is, there are several use cases where social media isn’t a good solution for the marketing problem at hand.
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Headquartered in Louisville, serving the entire U.S. and beyond: (502) 751-5554
Headquartered in Louisville, serving the entire U.S. and beyond: (502) 751-5554