When there's an 800-pound gorilla in the room, it's difficult to ignore. Let me begin by saying, "You Have to Respect the Google."
Years ago, people were skeptical about horseless carriages ("cars" for those of you born in the last 20 years). Something happened and it seems that we've become at least comfortable with the idea.
In a recent report, Nielsen published findings that indicate an interesting fact for businesses: Online reviews are among the most trusted sources of information for buying decisions.