Unfortunately, a content marketing plan is only half of a complete social media strategy. Social media is a conversation between businesses and customers. A plan that only covers the talking part of the conversation is missing a vital ingredient: listening.
Whether you're looking at a primary domain for branding and ease of recognition, or an add-on domain for search engine keyword relevance, domains have serious business value online.
The process of website design and development is fraught with potential hazards. Miscommunication, failure to mitigate expectations, disorganization and their prolific and ugly kin can appear at any time of the road to building a successful web design experience.
Analytics reports are often the "Emperor’s new clothes" of business data. The reports are often produced by web professionals, who don’t connect the metrics to business activity.