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Branding and identity: why your agency can't tell you who you are


Ossie Davis describes clothes to Tom Hanks in Joe vs. the Volcano from Matt Haughey on Vimeo.

There is a reason that branding is also known as "identity."

Good branding is not coming up with nice packaging to wrap around a generic product. Good branding is uncovering the specific, true and delightful characteristics of a business, product or organization, and making sure your image clearly reflects those qualities.

A logo and a brand identity is like clothing for a business. Just as with people, if the clothes don't really fit, it's obvious. Like Ossie Davis' character in the video clip, an agency can't tell you who you are or who you should be.

What we can do is jump back in the seat with you, ask you good questions, and use your answers to tell us where to take you to find the right wardrobe for the destination you have in mind. 

Want to go for a ride and talk about it? Give us a call.