Blog Makespace! Blog en-us Thu, 14 May 2026 23:52:51 -0400 Thu, 14 May 2026 23:52:51 -0400 Oohology | Interactive Marketing Agency | Digital Agency | www.oohology.com webmaster@oohology.com webmaster@oohology.com 1440 https://www.makespaceweb.com/Blog/1592/Logo-Design/1592/Top-10-Reasons-to-Undergo-a-Brand-Recalibration-Delving-Deeper-into-Brand-Evolution Ever wonder why brands go through makeovers? We're revealing the TOP reasons behind brand recalibration. Wed, 27 Sep 2023 16:59:00 -0400 https://www.makespaceweb.com/Blog/1592/Logo-Design/1592/Top-10-Reasons-to-Undergo-a-Brand-Recalibration-Delving-Deeper-into-Brand-Evolution https://www.makespaceweb.com/Blog/1591/Web-Design/1591/Emotion-Powered-Design-The-Affect-Heuristic-s-Role-in-Branding-Web-Design-and-Marketing Do you know that how emotions almost always beat logic to the punch when you’re making a buying decision? If you're nodding, you've unknowingly danced with the Affect Heuristic. Wed, 06 Sep 2023 17:59:00 -0400 https://www.makespaceweb.com/Blog/1591/Web-Design/1591/Emotion-Powered-Design-The-Affect-Heuristic-s-Role-in-Branding-Web-Design-and-Marketing https://www.makespaceweb.com/Blog/1590/Web-Design/1590/Navigating-Web-Design-Traps-Unmasking-Unscrupulous-Tactics-vs.-Professional-Web-Design-Standards In the competitive arena of web design services, being well-informed is your first line of defense. Wed, 16 Aug 2023 18:02:00 -0400 https://www.makespaceweb.com/Blog/1590/Web-Design/1590/Navigating-Web-Design-Traps-Unmasking-Unscrupulous-Tactics-vs.-Professional-Web-Design-Standards https://www.makespaceweb.com/Blog/1589/Branding/1589/Top-10-Things-To-Consider-When-Redesigning-Your-Company-Website Assuming you want your website redesign to be lit and not lame, follow these 13 imperative website redesign tips. Thu, 23 Mar 2023 20:17:00 -0400 https://www.makespaceweb.com/Blog/1589/Branding/1589/Top-10-Things-To-Consider-When-Redesigning-Your-Company-Website https://www.makespaceweb.com/Blog/1588/Web-Design/1588/Announcement-Makespace-Adopts-the-4-Day-Workweek We are excited to announce that Makespace now operates on a 4 day workweek. Thu, 05 Aug 2021 11:43:00 -0400 https://www.makespaceweb.com/Blog/1588/Web-Design/1588/Announcement-Makespace-Adopts-the-4-Day-Workweek https://www.makespaceweb.com/Blog/1587//1587/Web-Design-Firm-Makespace-Acquired-by-Former-Employee-Now-Woman-Owned-Business Louisville, KY: Makespace, a leading web design agency in the region, has been fully acquired by partner and former employee, Nikki Chin. Wed, 11 Nov 2020 10:19:00 -0500 https://www.makespaceweb.com/Blog/1587//1587/Web-Design-Firm-Makespace-Acquired-by-Former-Employee-Now-Woman-Owned-Business https://www.makespaceweb.com/Blog/1585/User-Experience/1585/Web-Design-Trends-for-2018 Websites are an indispensable tool in business success and the dynamic and the world of professional web design is ever-changing. Mark Palmer reveals the most important emerging web design trends. Mon, 13 Nov 2017 17:27:00 -0500 https://www.makespaceweb.com/Blog/1585/User-Experience/1585/Web-Design-Trends-for-2018 https://www.makespaceweb.com/Blog/1584//1584/Take-a-Byte The Makespace! team was pleased as (spiked) punch when Zagat.com released a recent article highlighting the “8 Hottest Restaurants in Louisville.” Check out our clients who made the list! Thu, 22 Jun 2017 11:11:00 -0400 https://www.makespaceweb.com/Blog/1584//1584/Take-a-Byte https://www.makespaceweb.com/Blog/1583//1583/Meet-Your-Makers-Jason-Lois You know us for the stunning websites we create. And if you’re one of our clients, you’ve also met the team who brings the sites to life. But how well do you really know them? Wed, 07 Jun 2017 14:22:00 -0400 https://www.makespaceweb.com/Blog/1583//1583/Meet-Your-Makers-Jason-Lois https://www.makespaceweb.com/Blog/1582/Content/1582/How-to-Create-a-Successful-Website-Chapter-2-Mapping-Out-UX Beginning with the basics of content organization through a sitemap to get everyone on the same page and create a delightful user experience. Fri, 27 Jan 2017 15:46:00 -0500 https://www.makespaceweb.com/Blog/1582/Content/1582/How-to-Create-a-Successful-Website-Chapter-2-Mapping-Out-UX https://www.makespaceweb.com/Blog/1581/Web-Design/1581/How-to-Create-a-Successful-Website-Chapter-1-Good-SEO Your website has one job - to tell your brand’s story in a compelling way through an engaging user experience that drives a visitor to take a desired action. So how do you do that? Mon, 09 Jan 2017 14:08:00 -0500 https://www.makespaceweb.com/Blog/1581/Web-Design/1581/How-to-Create-a-Successful-Website-Chapter-1-Good-SEO https://www.makespaceweb.com/Blog/1580//1580/The-Makespace-Team-is-Growing.-Can-You-Delight Can you manage teams, communicate effectively, and stay organized in a fast-paced environment? Makespace is hiring a full-time, on-site Associate Account Executive. Tue, 06 Dec 2016 15:02:00 -0500 https://www.makespaceweb.com/Blog/1580//1580/The-Makespace-Team-is-Growing.-Can-You-Delight https://www.makespaceweb.com/Blog/1579/Web-Design/1579/How-Wow-Could-Hurt-Your-Search-Engine-Optimization-(But-Shouldn-t) At what point do you sacrifice design or interactivity to achieve higher rankings in the search engines? This is a challenge we face every day. Tue, 24 May 2016 10:00:00 -0400 https://www.makespaceweb.com/Blog/1579/Web-Design/1579/How-Wow-Could-Hurt-Your-Search-Engine-Optimization-(But-Shouldn-t) https://www.makespaceweb.com/Blog/1578/Social-Media/1578/If-You-Ain-t-First-You-re-Last...When-It-Comes-to-Your-Website Studies show that the website in the first position on Google gets nearly 33% of the search traffic. Wed, 06 Jan 2016 14:28:00 -0500 https://www.makespaceweb.com/Blog/1578/Social-Media/1578/If-You-Ain-t-First-You-re-Last...When-It-Comes-to-Your-Website https://www.makespaceweb.com/Blog/1577/Branding/1577/Louisville-City-Football-Club-Logo-Design-Why-We-Answered-The-Call We are Louisville's choice for web design and logos and never do spec work. So why did we make an exception for the Louisville City Football Club logo design contest? Sat, 21 Jun 2014 19:35:00 -0400 https://www.makespaceweb.com/Blog/1577/Branding/1577/Louisville-City-Football-Club-Logo-Design-Why-We-Answered-The-Call https://www.makespaceweb.com/Blog/1576//1576/Hey-Louisville-Small-Businesses-Get-Your-Slice-of-the-Web-(Or-why-we-launched-WebCake) Yesterday we launched WebCake, a cost sensitive website solution for small businesses in Louisville (or anywhere). Founder Mark Palmer tells you why Makespace decided to offer it. Wed, 28 May 2014 15:42:00 -0400 https://www.makespaceweb.com/Blog/1576//1576/Hey-Louisville-Small-Businesses-Get-Your-Slice-of-the-Web-(Or-why-we-launched-WebCake) https://www.makespaceweb.com/Blog/1575/Web-Design/1575/5-Elements-that-All-Louisville-Business-Websites-Should-Have Louisville, Kentucky can be a finicky place to do business. Here's our list of top 5 things we suggest that all Louisville websites consider. Sat, 24 May 2014 19:22:00 -0400 https://www.makespaceweb.com/Blog/1575/Web-Design/1575/5-Elements-that-All-Louisville-Business-Websites-Should-Have https://www.makespaceweb.com/Blog/1574/Web-Design/1574/Digital-Easter-Eggs-How-to-Delight-Your-Website-Visitors-Year-Round What is an Easter egg in web design and and why your website should have a few. Sun, 20 Apr 2014 13:51:00 -0400 https://www.makespaceweb.com/Blog/1574/Web-Design/1574/Digital-Easter-Eggs-How-to-Delight-Your-Website-Visitors-Year-Round https://www.makespaceweb.com/Blog/1573/Web-Design/1573/6-Steps-to-the-Ultimate-New-Business-Generating-Website-(or-why-your-website-ain-t-cutting-it) Very few websites live up to their new business generating potential. Here's 6 steps to greatly increase new business from awareness to influence via your website. Sun, 02 Mar 2014 19:48:00 -0500 https://www.makespaceweb.com/Blog/1573/Web-Design/1573/6-Steps-to-the-Ultimate-New-Business-Generating-Website-(or-why-your-website-ain-t-cutting-it) https://www.makespaceweb.com/Blog/1572/Development/1572/Finally-the-new-Makespace-website-is-live After being back-burnered several times, the new, fully responsive website is online. Mon, 27 Jan 2014 20:33:00 -0500 https://www.makespaceweb.com/Blog/1572/Development/1572/Finally-the-new-Makespace-website-is-live https://www.makespaceweb.com/Blog/1571/Discovery/1571/Louisville-agency-making-a-big-damn-deal-about-small-business-web-solutions Mon, 08 Jul 2013 19:26:37 -0400 https://www.makespaceweb.com/Blog/1571/Discovery/1571/Louisville-agency-making-a-big-damn-deal-about-small-business-web-solutions https://www.makespaceweb.com/Blog/1542/Web-Design/1542/5-Necessary-Aspects-of-Effective-Web-Design There’s a vast difference between having a website and having an effective website. Learn the difference, and what makes web design effective. Fri, 26 Apr 2013 15:17:07 -0400 https://www.makespaceweb.com/Blog/1542/Web-Design/1542/5-Necessary-Aspects-of-Effective-Web-Design https://www.makespaceweb.com/Blog/1528/Search/1528/Promoting-Your-Website-Outside-of-Google When there's an 800-pound gorilla in the room, it's difficult to ignore. Let me begin by saying, "You Have to Respect the Google." Fri, 11 May 2012 20:03:00 -0400 https://www.makespaceweb.com/Blog/1528/Search/1528/Promoting-Your-Website-Outside-of-Google https://www.makespaceweb.com/Blog/1525/Internet-Marketing/1525/How-To-Fail-At-Internet-Marketing-Before-You-Even-Start About 10 years ago, it seemed everyone was rushing to launch a website. "I don't know what it'll do, but everybody's doing it!" That was a very common theme in naive conference rooms... Mon, 07 May 2012 15:20:00 -0400 https://www.makespaceweb.com/Blog/1525/Internet-Marketing/1525/How-To-Fail-At-Internet-Marketing-Before-You-Even-Start https://www.makespaceweb.com/Blog/1516/Internet-Marketing/1516/Building-Online-Trust-to-Drive-Sales Years ago, people were skeptical about horseless carriages ("cars" for those of you born in the last 20 years). Something happened and it seems that we've become at least comfortable with the idea. Mon, 30 Apr 2012 12:29:00 -0400 https://www.makespaceweb.com/Blog/1516/Internet-Marketing/1516/Building-Online-Trust-to-Drive-Sales https://www.makespaceweb.com/Blog/1504/Internet-Marketing/1504/Online-Reviews-Simple-Keys-to-Increasing-Sales In a recent report, Nielsen published findings that indicate an interesting fact for businesses: Online reviews are among the most trusted sources of information for buying decisions. Fri, 20 Apr 2012 12:23:00 -0400 https://www.makespaceweb.com/Blog/1504/Internet-Marketing/1504/Online-Reviews-Simple-Keys-to-Increasing-Sales https://www.makespaceweb.com/Blog/1500/Web-Design/1500/New-Research-Says-Smartphone-Marketing-Essential-for-Restaurants Mon, 09 Apr 2012 17:35:57 -0400 https://www.makespaceweb.com/Blog/1500/Web-Design/1500/New-Research-Says-Smartphone-Marketing-Essential-for-Restaurants https://www.makespaceweb.com/Blog/1494/Internet-Marketing/1494/Creating-Content-that-Works When it comes to the Internet, there's a saying that rings true, "content is king." However, what exactly does that mean and how can you make it work for you? Fri, 06 Apr 2012 12:29:00 -0400 https://www.makespaceweb.com/Blog/1494/Internet-Marketing/1494/Creating-Content-that-Works https://www.makespaceweb.com/Blog/1492/Internet-Marketing/1492/Are-You-Just-Advertising-or-Effectively-Marketing I've noticed a common misconception over my years of working with clients. Many clients promoting a product or service are unsure whether they are just advertising or effectively marketing. Tue, 13 Mar 2012 11:33:00 -0400 https://www.makespaceweb.com/Blog/1492/Internet-Marketing/1492/Are-You-Just-Advertising-or-Effectively-Marketing https://www.makespaceweb.com/Blog/1481/Discovery/1481/Is-it-time-for-a-new-website Mon, 13 Feb 2012 15:18:48 -0500 https://www.makespaceweb.com/Blog/1481/Discovery/1481/Is-it-time-for-a-new-website https://www.makespaceweb.com/Blog/1476/Internet-Marketing/1476/Your-Other-Front-Door Have you looked at your lobby recently? So many of the firms I visit have invested tons of money to make sure their lobbies are impressive. Mon, 06 Feb 2012 12:38:00 -0500 https://www.makespaceweb.com/Blog/1476/Internet-Marketing/1476/Your-Other-Front-Door https://www.makespaceweb.com/Blog/1355/Web-Design/1355/Why-We-re-Not-Afraid-of-Giving-Away-Our-Secret-Sauce Mon, 30 Jan 2012 13:02:50 -0500 https://www.makespaceweb.com/Blog/1355/Web-Design/1355/Why-We-re-Not-Afraid-of-Giving-Away-Our-Secret-Sauce https://www.makespaceweb.com/Blog/1433/Branding/1433/Branding-and-identity-why-your-agency-can-t-tell-you-who-you-are Mon, 23 Jan 2012 12:43:10 -0500 https://www.makespaceweb.com/Blog/1433/Branding/1433/Branding-and-identity-why-your-agency-can-t-tell-you-who-you-are https://www.makespaceweb.com/Blog/1460/Discovery/1460/Analytics-metrics-you-should-be-comparing-(but-probably-aren-t) Mon, 16 Jan 2012 16:19:16 -0500 https://www.makespaceweb.com/Blog/1460/Discovery/1460/Analytics-metrics-you-should-be-comparing-(but-probably-aren-t) https://www.makespaceweb.com/Blog/1451/User-Experience/1451/The-Buzz-Makespace-Offices-Get-a-New-Look Mon, 09 Jan 2012 15:48:55 -0500 https://www.makespaceweb.com/Blog/1451/User-Experience/1451/The-Buzz-Makespace-Offices-Get-a-New-Look https://www.makespaceweb.com/Blog/1447/User-Experience/1447/How-we-helped-3-of-the-top-5-Louisville-health-clubs Wed, 28 Dec 2011 16:11:59 -0500 https://www.makespaceweb.com/Blog/1447/User-Experience/1447/How-we-helped-3-of-the-top-5-Louisville-health-clubs https://www.makespaceweb.com/Blog/1418/Development/1418/What-Web-Designers-Know-That-(Most)-SEOs-Don-t Fri, 02 Dec 2011 15:16:12 -0500 https://www.makespaceweb.com/Blog/1418/Development/1418/What-Web-Designers-Know-That-(Most)-SEOs-Don-t https://www.makespaceweb.com/Blog/1402/Web-Design/1402/Web-Design-Worth-It-s-Weight-in-Gold.-Literally. We recently had a client come to us with an unusual request for a web design project. The project itself is fairly cool: an intranet that pushes alerts as SMS / text messages to members' mobile phones. While that's the kind of interesting and different project we like tackling, the unusual request was in the terms of payment: gold bouillon. Mon, 21 Nov 2011 13:49:41 -0500 https://www.makespaceweb.com/Blog/1402/Web-Design/1402/Web-Design-Worth-It-s-Weight-in-Gold.-Literally. https://www.makespaceweb.com/Blog/1347/Advertising/1347/A-good-user-experience-design-can-give-you-the-right-kind-of-reputation Of course I’m not talking about you...but people are, as a whole, lazy. Don’t make them think. Don’t stress them out. Make their experience smooth, painless & downright fun. Mon, 14 Nov 2011 06:48:00 -0500 https://www.makespaceweb.com/Blog/1347/Advertising/1347/A-good-user-experience-design-can-give-you-the-right-kind-of-reputation https://www.makespaceweb.com/Blog/1313/Branding/1313/Why-Your-Logo-Matters-pt-3-Seeing-is-Believing To see something is to evaluate and reach a conclusion about it. Whether something is beautiful, ugly or altogether uninteresting, we are constantly reaching conclusions about the things we see... Mon, 07 Nov 2011 19:02:00 -0500 https://www.makespaceweb.com/Blog/1313/Branding/1313/Why-Your-Logo-Matters-pt-3-Seeing-is-Believing https://www.makespaceweb.com/Blog/1333/Search/1333/The-Inigo-Montoya-Guide-to-SEO What's that you say? You want to learn EVEN MORE about SEO? Then give us a call. We'll talk your ear off about it. Unless you just happen to have six fingers on your right hand. In that case, prepare to die. Thu, 03 Nov 2011 20:03:07 -0400 https://www.makespaceweb.com/Blog/1333/Search/1333/The-Inigo-Montoya-Guide-to-SEO https://www.makespaceweb.com/Blog/1307/Branding/1307/Why-Your-Logo-Matters-pt-2-A-Warm-Welcome-to-Your-Brand Consider that, regardless of how someone comes in contact with your business, whether it's a sign, an ad or a website, the logo is always going to be present. It's the entry point to your brand. Mon, 31 Oct 2011 18:59:00 -0400 https://www.makespaceweb.com/Blog/1307/Branding/1307/Why-Your-Logo-Matters-pt-2-A-Warm-Welcome-to-Your-Brand https://www.makespaceweb.com/Blog/1318/Web-Design/1318/Finding-the-Website-in-the-Pixels I love being a right-brained person. But sometimes I envy the left-brained... at least when it comes to client-based work. Fri, 28 Oct 2011 08:00:41 -0400 https://www.makespaceweb.com/Blog/1318/Web-Design/1318/Finding-the-Website-in-the-Pixels https://www.makespaceweb.com/Blog/1316/Search/1316/Will-Google-Analytics-New-Privacy-Changes-Cripple-Your-SEO Last week, Google Analytics announced that in order to provide better privacy protection for users, SSL Search would be the default setting for users logged in to a Google account. Wed, 26 Oct 2011 12:41:05 -0400 https://www.makespaceweb.com/Blog/1316/Search/1316/Will-Google-Analytics-New-Privacy-Changes-Cripple-Your-SEO https://www.makespaceweb.com/Blog/1299/Branding/1299/Why-Your-Logo-Matters-pt-1-A-Valuable-Digital-Asset With all the other responsibilities of managing a business, it's easy to overlook the importance of a good logo design. Like a lot of other standard brand assets... Mon, 24 Oct 2011 18:58:00 -0400 https://www.makespaceweb.com/Blog/1299/Branding/1299/Why-Your-Logo-Matters-pt-1-A-Valuable-Digital-Asset https://www.makespaceweb.com/Blog/1292/Web-Design/1292/3-Things-Video-Games-Can-Teach-You-About-Modern-Web-Design So here are a few things that I think my friends who design for the web can learn from the best innovators in game design. Mon, 17 Oct 2011 12:50:49 -0400 https://www.makespaceweb.com/Blog/1292/Web-Design/1292/3-Things-Video-Games-Can-Teach-You-About-Modern-Web-Design https://www.makespaceweb.com/Blog/1280/Search/1280/Remarketing-Chasing-your-customers-around-the-interwebs So what is remarketing or retargeting? It's a feature that Adwords offers which will allow you a "second chance" (or third, fourth, or tenth chance) to get your message in front of someone who has visited your website. Thu, 13 Oct 2011 19:04:24 -0400 https://www.makespaceweb.com/Blog/1280/Search/1280/Remarketing-Chasing-your-customers-around-the-interwebs https://www.makespaceweb.com/Blog/1275/Search/1275/Putting-marketing-experiments-work-for-your-local-business You don't have to be a mad scientist to conduct experiments. In fact, if you own a local business, conducting marketing experiments can be a great way to find new ways to promote your business. Wed, 12 Oct 2011 08:00:52 -0400 https://www.makespaceweb.com/Blog/1275/Search/1275/Putting-marketing-experiments-work-for-your-local-business https://www.makespaceweb.com/Blog/1263/Advertising/1263/1-Simple-Fix-That-Will-Improve-Your-Mobile-Campaign-100 But there's one really quick and simple change you could make that would make your mobile / QR campaigns even better, dramatically improve pageviews for your mobile offer page, and practically eliminate user frustration and abandonment rates. Fri, 07 Oct 2011 18:00:38 -0400 https://www.makespaceweb.com/Blog/1263/Advertising/1263/1-Simple-Fix-That-Will-Improve-Your-Mobile-Campaign-100 https://www.makespaceweb.com/Blog/1238/Manage/1238/The-Art-of-Organization Makespace has not always been organized. We all know that in order for an agency to be successful long term; there must be order. There absolutely has to be an agreed-upon guideline. Mon, 03 Oct 2011 10:00:00 -0400 https://www.makespaceweb.com/Blog/1238/Manage/1238/The-Art-of-Organization https://www.makespaceweb.com/Blog/1228/Discovery/1228/Listening-to-Your-Customers-with-Analytics-Monitoring Unfortunately, a content marketing plan is only half of a complete social media strategy. Social media is a conversation between businesses and customers. A plan that only covers the talking part of the conversation is missing a vital ingredient: listening. Tue, 20 Sep 2011 16:15:30 -0400 https://www.makespaceweb.com/Blog/1228/Discovery/1228/Listening-to-Your-Customers-with-Analytics-Monitoring https://www.makespaceweb.com/Blog/1220/Internet-Marketing/1220/When-LinkedIn-Ads-Outperform-Adwords Heuristics (“rules of thumb”) are a great place to start your internet marketing strategy, but they're no replacement for digging into the data. Thu, 08 Sep 2011 17:57:00 -0400 https://www.makespaceweb.com/Blog/1220/Internet-Marketing/1220/When-LinkedIn-Ads-Outperform-Adwords https://www.makespaceweb.com/Blog/1147/Social-Media/1147/Why-I-Can-t-Give-You-The-Login-For-Your-Business-Facebook-Page Think of a Business Page like a car. A car can't go anywhere all on it's own. It has to have a person to drive it. You create a Business Page while logged in as a person, using a personal profile. That profile is automatically connected to the page as an Admin--someone who owns the keys to the car. Fri, 05 Aug 2011 17:08:49 -0400 https://www.makespaceweb.com/Blog/1147/Social-Media/1147/Why-I-Can-t-Give-You-The-Login-For-Your-Business-Facebook-Page https://www.makespaceweb.com/Blog/1137/User-Experience/1137/When-It-Comes-To-Effective-Web-Design-Simple-Wins Much like a complex business website, an iPhone is an impressive and fascinating piece of technology. However, a design that's more like a rotary dial phone--one that's elegantly simple and easy to navigate--will be more likely to make your real business phone ring with new customers. Even if your real business phone actually is an iPhone. Wed, 03 Aug 2011 16:06:28 -0400 https://www.makespaceweb.com/Blog/1137/User-Experience/1137/When-It-Comes-To-Effective-Web-Design-Simple-Wins https://www.makespaceweb.com/Blog/1135/Social-Media/1135/Chicago-Gets-First-Groupon-Foursquare-Deals Friday, the anticipated integration between check-in utility Foursquare and daily deals service Groupon began displaying their first deals in Chicago Friday, with an anticipated national rollout to follow later this week. Mon, 01 Aug 2011 08:00:10 -0400 https://www.makespaceweb.com/Blog/1135/Social-Media/1135/Chicago-Gets-First-Groupon-Foursquare-Deals https://www.makespaceweb.com/Blog/1132/Search/1132/Don-t-Let-S.O.S-Syndrome-Kill-Your-SEO S.O.S. Syndrome is when a business owner lets exciting new tactics and tools (“shiny objects”) and/or relatively small, niggling site maintenance tasks (“specks”) distract from the real goal of his or her internet marketing program. When this happens pretty much every month, you either don't get the business results you signed on for because you sent your web marketing experts chasing after S.O.S's instead of letting them do the work they pitched, or your agency isn't willing to keep letting you get a 2-for-1 deal on their time. So, how do you avoid S.O.S. Syndrome? Fri, 29 Jul 2011 16:14:03 -0400 https://www.makespaceweb.com/Blog/1132/Search/1132/Don-t-Let-S.O.S-Syndrome-Kill-Your-SEO https://www.makespaceweb.com/Blog/1068/Search/1068/Google-Has-the-Buzz-But-Will-It-Last Wed, 06 Jul 2011 17:13:40 -0400 https://www.makespaceweb.com/Blog/1068/Search/1068/Google-Has-the-Buzz-But-Will-It-Last https://www.makespaceweb.com/Blog/1062/Development/1062/Think-Domain-Management-is-a-No-Brainer-Ask-Disney. Whether you're looking at a primary domain for branding and ease of recognition, or an add-on domain for search engine keyword relevance, domains have serious business value online. Tue, 21 Jun 2011 15:06:00 -0400 https://www.makespaceweb.com/Blog/1062/Development/1062/Think-Domain-Management-is-a-No-Brainer-Ask-Disney. https://www.makespaceweb.com/Blog/1048/Social-Media/1048/Is-a-Daily-Deal-Right-for-Your-Local-Business Daily deals, social buying, coupons 2.0: no matter what you call it, the trend seems to show no signs of slowing down. But is it right for your business? Maybe, maybe not. As with nearly any marketing tool, it depends on your goals and objectives. Before you jump into a daily deals campaign, ask yourself some questions. Social buying and daily deals are red hot right now. Make sure you think through the potential complications, and you could build your repeat and referral business dramatically. Fail to think it through, and your business could get burned. Wed, 15 Jun 2011 20:51:26 -0400 https://www.makespaceweb.com/Blog/1048/Social-Media/1048/Is-a-Daily-Deal-Right-for-Your-Local-Business https://www.makespaceweb.com/Blog/1040/Social-Media/1040/But-I-Don-t-Want-to-Be-a-Media-Company I’ve found, though, that a lot of SMBs are very resistant to this idea that every company is a media company. After all, most didn’t get into business with the idea of becoming a media company. They wanted to sell industrial machine parts, or coffee, or imported home goods, or whatever passion drove them into entrepreneurship. Tue, 07 Jun 2011 15:10:29 -0400 https://www.makespaceweb.com/Blog/1040/Social-Media/1040/But-I-Don-t-Want-to-Be-a-Media-Company https://www.makespaceweb.com/Blog/1023/Search/1023/How-much-content-is-enough-to-please-Google Things have been really busy here at Makespace this spring, with several client website launches. One critical milestone that clients usually struggle with is content strategy. Obtaining website copy from web design clients can be a difficult process, partly because clients often underestimate just how much content is needed to create a robust, search engine friendly site that will position them well in the search engine results pages (SERPs) for their most important keywords. Wed, 25 May 2011 18:13:11 -0400 https://www.makespaceweb.com/Blog/1023/Search/1023/How-much-content-is-enough-to-please-Google https://www.makespaceweb.com/Blog/1006/Email-Marketing/1006/Don-t-Forget-Email-for-Driving-Business-Leads With all the new tools that web marketers have at our disposal these days it's easy to forget the old standby of direct response, email marketing. Fri, 20 May 2011 18:31:00 -0400 https://www.makespaceweb.com/Blog/1006/Email-Marketing/1006/Don-t-Forget-Email-for-Driving-Business-Leads https://www.makespaceweb.com/Blog/999/Search/999/Bing-Facebook-and-What-Social-Search-Means-for-SMBs Search engine marketing is great for positioning your business in front of customers looking for your products or services, who don't necessarily know your business name. Social media marketing is great for getting trustworthy, personal word-of-mouth recommendations for your business. For quite a while now, it's seemed like these two great marketing tastes are moving towards a collision. Wed, 18 May 2011 14:01:18 -0400 https://www.makespaceweb.com/Blog/999/Search/999/Bing-Facebook-and-What-Social-Search-Means-for-SMBs https://www.makespaceweb.com/Blog/994/Content/994/Website-Rebuild-Content-Harvesting-and-Data-Migration When the choice is made to more-or-less abandon an old site structure for a new one, the content within the site may very well be salvagable. In fact, it is worthwhile... Tue, 17 May 2011 15:45:00 -0400 https://www.makespaceweb.com/Blog/994/Content/994/Website-Rebuild-Content-Harvesting-and-Data-Migration https://www.makespaceweb.com/Blog/961/Social-Media/961/Social-media-marketing-to-outsource-or-not-to-outsource In my experience, a rich and productive social media program has many moving parts and many goals. Some of those moving parts, and some of those goals, are best outsourced and others are best kept in house. Mon, 16 May 2011 08:00:11 -0400 https://www.makespaceweb.com/Blog/961/Social-Media/961/Social-media-marketing-to-outsource-or-not-to-outsource https://www.makespaceweb.com/Blog/958/Content/958/User-Experience-vs.-Search-Engine-Optimization How can we balance good design with staying on top of search engine marketing efforts & achieving conversion? I believe our team is living in harmony as much any! Fri, 13 May 2011 15:54:00 -0400 https://www.makespaceweb.com/Blog/958/Content/958/User-Experience-vs.-Search-Engine-Optimization https://www.makespaceweb.com/Blog/945/User-Experience/945/How-We-Roll-The-makespace-Website-Design-Process-Guide-Pt.-1-of-2 The process of website design and development is fraught with potential hazards. Miscommunication, failure to mitigate expectations, disorganization and their prolific and ugly kin can appear at any time of the road to building a successful web design experience. Thu, 12 May 2011 16:06:37 -0400 https://www.makespaceweb.com/Blog/945/User-Experience/945/How-We-Roll-The-makespace-Website-Design-Process-Guide-Pt.-1-of-2 https://www.makespaceweb.com/Blog/166/Social-Media/166/Does-your-business-need-to-get-social Business owners and managers at all levels, from SMBs to global brands, often ask me why they should invest in a social media marketing effort. It’s a fair question: many of the tools of social media were built for personal, not business, use. The truth is, there are several use cases where social media isn’t a good solution for the marketing problem at hand. Sun, 08 May 2011 13:47:22 -0400 https://www.makespaceweb.com/Blog/166/Social-Media/166/Does-your-business-need-to-get-social https://www.makespaceweb.com/Blog/160/Development/160/Is-PHP-the-best-choice-for-web-programming-language If you’re beginning (or planning) a web application development project, one of the major considerations you’ll have to make at the outset is the choice of programming language. Python, Perl, PHP, Ruby, ColdFusion, Asp/.NET ... the list goes on and on, and for a non-programmer it can be really confusing. Tue, 03 May 2011 13:35:03 -0400 https://www.makespaceweb.com/Blog/160/Development/160/Is-PHP-the-best-choice-for-web-programming-language https://www.makespaceweb.com/Blog/156/User-Experience/156/Five-ultracool-HTML5-applications-that-will-blow-your-mind. Everybody loves a good old-fashioned list post. Today, we’re combining that blogging standby with the cutting-edge goodness of HTML5. Here are some sites/games/apps (HTML5 is pretty versatile for a markup language) we thought were pretty sweet. Thu, 28 Apr 2011 13:27:58 -0400 https://www.makespaceweb.com/Blog/156/User-Experience/156/Five-ultracool-HTML5-applications-that-will-blow-your-mind. https://www.makespaceweb.com/Blog/163/Internet-Marketing/163/Case-Study-Ram-Jack-of-Louisville-Search-Engine-Marketing Ram Jack knew that their web site could be a good source of leads; in fact, they knew that business leads from the web site were 3X more likely to close than other sources. Thu, 21 Apr 2011 13:39:00 -0400 https://www.makespaceweb.com/Blog/163/Internet-Marketing/163/Case-Study-Ram-Jack-of-Louisville-Search-Engine-Marketing https://www.makespaceweb.com/Blog/149/Web-Design/149/How-much-impact-does-typography-and-color-choice-have-on-web-users Good design can be a highly subjective topic. After all, web sites with extremely ugly designs (I’m looking at you, Craigslist) are sometimes very popular. Sun, 17 Apr 2011 13:24:00 -0400 https://www.makespaceweb.com/Blog/149/Web-Design/149/How-much-impact-does-typography-and-color-choice-have-on-web-users https://www.makespaceweb.com/Blog/142/User-Experience/142/How-does-a-great-mobile-user-experience-differ-from-a-great-web-UX Mobile usage continues to grow at an incredibly fast rate. According to the International Telecommunications Union (ITU), mobile web access is expected to overtake the desktop within the next five years. Sun, 10 Apr 2011 20:57:53 -0400 https://www.makespaceweb.com/Blog/142/User-Experience/142/How-does-a-great-mobile-user-experience-differ-from-a-great-web-UX https://www.makespaceweb.com/Blog/136/Discovery/136/Can-web-analytics-insights-help-you-refine-your-business-model Analytics reports are often the "Emperor’s new clothes" of business data. The reports are often produced by web professionals, who don’t connect the metrics to business activity. Sat, 19 Mar 2011 20:52:00 -0400 https://www.makespaceweb.com/Blog/136/Discovery/136/Can-web-analytics-insights-help-you-refine-your-business-model https://www.makespaceweb.com/Blog/488/Web-Design/488/How-To-Choose-The-Right-Website-Design-Company Ok, you know you need a website. Where to begin? Undertaking a website design project can be frustrating, but it doesn't have to be. Tue, 01 Mar 2011 15:05:00 -0500 https://www.makespaceweb.com/Blog/488/Web-Design/488/How-To-Choose-The-Right-Website-Design-Company https://www.makespaceweb.com/Blog/580/Branding/580/Makespace-Tips-Tricks-5-Secrets-to-Logo-Design A logo is the visual representation of a company. Every aspect of a company, from the mission statement to the product or service it provides, is wrapped up in a nice pretty package. Sat, 21 Aug 2010 18:01:49 -0400 https://www.makespaceweb.com/Blog/580/Branding/580/Makespace-Tips-Tricks-5-Secrets-to-Logo-Design https://www.makespaceweb.com/Blog/585/Search/585/Tips-from-The-Lab-The-5-Elements-of-Great-Web-Design No matter how great your website is, it's useless unless it ranks prominently on the major search engines when a potential client searches for your services. It’s important that your web designer know the keys to making your site work on all the major browsers and the many other factors that effect your search engine placement and accessibility of your website. Sat, 26 Jun 2010 18:13:35 -0400 https://www.makespaceweb.com/Blog/585/Search/585/Tips-from-The-Lab-The-5-Elements-of-Great-Web-Design https://www.makespaceweb.com/Blog/550/Development/550/Louisville-Web-Designers-Launch-Electric-Website Excel Services is not your typical Louisville commercial electrical contractor, and they were not interested in a typical website. Thu, 11 Feb 2010 16:03:10 -0500 https://www.makespaceweb.com/Blog/550/Development/550/Louisville-Web-Designers-Launch-Electric-Website https://www.makespaceweb.com/Blog/521/Web-Design/521/New-Dental-Practice-Website-Launches Wed, 20 Jan 2010 15:44:43 -0500 https://www.makespaceweb.com/Blog/521/Web-Design/521/New-Dental-Practice-Website-Launches https://www.makespaceweb.com/Blog/479/Web-Design/479/Louisville-Web-Designers-Developing-For-Apple-iPad The iPad was released only moments ago, but Louisville's best website designers are already developing their latest websites to make the most of the device. Sun, 03 Jan 2010 14:46:32 -0500 https://www.makespaceweb.com/Blog/479/Web-Design/479/Louisville-Web-Designers-Developing-For-Apple-iPad https://www.makespaceweb.com/Blog/510/Web-Design/510/Makespace-Has-Record-Website-Launch-Week Despite being one of Louisville's most popular website design companies, the Makespace! web designers put in extra hours to insure the websites were launched on time. Sat, 19 Dec 2009 15:36:26 -0500 https://www.makespaceweb.com/Blog/510/Web-Design/510/Makespace-Has-Record-Website-Launch-Week https://www.makespaceweb.com/Blog/500/Web-Design/500/Magazine-Fundraising-Website-Launches Louisville's favorite web designers, makespace! Media + Design Lab have done it once again: The team has just launched the Magazine Fundraising Store website. Wed, 16 Dec 2009 15:15:45 -0500 https://www.makespaceweb.com/Blog/500/Web-Design/500/Magazine-Fundraising-Website-Launches https://www.makespaceweb.com/Blog/544/Web-Design/544/Louisville-Web-Design-Company-Kicks-It-Up-A-Notch Fri, 06 Nov 2009 16:02:49 -0500 https://www.makespaceweb.com/Blog/544/Web-Design/544/Louisville-Web-Design-Company-Kicks-It-Up-A-Notch https://www.makespaceweb.com/Blog/597/Web-Design/597/CASA-partners-with-Makespace CASA, or Court Appointed Special Advocate has partnered with Louisville's top web design company, Makespace Media + Design Lab, to develop their new website. Wed, 04 Nov 2009 18:19:22 -0500 https://www.makespaceweb.com/Blog/597/Web-Design/597/CASA-partners-with-Makespace https://www.makespaceweb.com/Blog/492/Web-Design/492/Louisville-Website-Design-Company-Updates-Website-Regularly Your return website visitors and customers appreciate it because it keeps them up to date and gives them a good reason to revisit your website often. Tue, 13 Oct 2009 15:15:30 -0400 https://www.makespaceweb.com/Blog/492/Web-Design/492/Louisville-Website-Design-Company-Updates-Website-Regularly https://www.makespaceweb.com/Blog/474/Web-Design/474/Louisville-s-Top-Web-Designers-Open-New-Design-Studio Louisville web design team Makespace! Media + Design Lab have opened a new state-of-the-art design studio. Mon, 12 Oct 2009 14:45:06 -0400 https://www.makespaceweb.com/Blog/474/Web-Design/474/Louisville-s-Top-Web-Designers-Open-New-Design-Studio https://www.makespaceweb.com/Blog/527/Web-Design/527/Website-Logo-Design-Integration When Hobert McGuire decided that he needed to improve his brand for his electrical contracting company, he turned to a web, print and logo design company that could deliver effectively and immediately: Makespace! Sat, 10 Oct 2009 15:55:39 -0400 https://www.makespaceweb.com/Blog/527/Web-Design/527/Website-Logo-Design-Integration https://www.makespaceweb.com/Blog/459/Web-Design/459/Louisville-Web-Design-Company-Commissions-Artist Louisville, KY: Makespace! Media & Design Lab, Kentucky's top creative web design company, commissions Louisville artist Douglas Miller to create original artwork for their new state-of-the-art design studio in Louisville. Wed, 30 Sep 2009 14:29:33 -0400 https://www.makespaceweb.com/Blog/459/Web-Design/459/Louisville-Web-Design-Company-Commissions-Artist https://www.makespaceweb.com/Blog/536/Web-Design/536/Featured-Logo-Print-Design McClellan & Patrick Eye Care is moving into a new custom designed office and took the opportunity to recreate their outdated brand. Sat, 29 Aug 2009 15:57:29 -0400 https://www.makespaceweb.com/Blog/536/Web-Design/536/Featured-Logo-Print-Design https://www.makespaceweb.com/Blog/565/Web-Design/565/Makespace-Launches-New-Website-for-Louisville-Crown-Bridge Louisville Crown & Bridge has been serving dentists throughout Kentucky and Indiana for nearly fifty years. When they made the decision to leap headfirst into the 21st century with a modern identity and interactive website, they chose Louisville web design and Louisville logo design company, Makespace! Media & Design Lab. Tue, 25 Aug 2009 16:13:20 -0400 https://www.makespaceweb.com/Blog/565/Web-Design/565/Makespace-Launches-New-Website-for-Louisville-Crown-Bridge https://www.makespaceweb.com/Blog/559/Web-Design/559/Makespace-Launches-Loveysports.com We are proud to announce the launch of loveysports.com, a website that allows visitors to customize and purchase a variety of sports bags. Tue, 25 Aug 2009 16:11:08 -0400 https://www.makespaceweb.com/Blog/559/Web-Design/559/Makespace-Launches-Loveysports.com https://www.makespaceweb.com/Blog/593/Web-Design/593/Makespace-Needs-Fine-Art Louisville, Kentucky’s top creative web design, print design and advertising company is on the hunt to purchase original artwork from Kentucky based artists. Thu, 21 May 2009 18:16:02 -0400 https://www.makespaceweb.com/Blog/593/Web-Design/593/Makespace-Needs-Fine-Art https://www.makespaceweb.com/Blog/555/Web-Design/555/Louisville-Web-Developers-Launch-Louisville-Electrical-Contractor-Website Just added to the makespace portfolio is none other than Louisville's residential electrician M&S Electrical Solutions, LLC. Specializing in residential standby generators for Louisville homeowners, M&S brings years of experience as professional Louisville electricians. Mon, 09 Feb 2009 16:08:02 -0500 https://www.makespaceweb.com/Blog/555/Web-Design/555/Louisville-Web-Developers-Launch-Louisville-Electrical-Contractor-Website https://www.makespaceweb.com/Blog/577/Web-Design/577/Louisville-Web-Design-Company-In-Demand-Despite-Recession As 2009 neared it's final days, many have reflected on the effects that changed the face of business as we know it. 2009 was a year that brought stimulus packages, government bailouts, massive lay-offs, and the demise of many small businesses. Fri, 02 Jan 2009 17:58:40 -0500 https://www.makespaceweb.com/Blog/577/Web-Design/577/Louisville-Web-Design-Company-In-Demand-Despite-Recession https://www.makespaceweb.com/Blog/582/Web-Design/582/The-Top-10-Most-Important-Elements-of-A-Website-Design If you are a business owner, your website is absolutely one of the most important tools you have in your arsenal to get more - and better - clients and customers. Wed, 12 Nov 2008 18:08:00 -0500 https://www.makespaceweb.com/Blog/582/Web-Design/582/The-Top-10-Most-Important-Elements-of-A-Website-Design