Buzz: The Makespace Blog
In my experience, a rich and productive social media program has many moving parts and many goals. Some of those moving parts, and some of those goals, are best outsourced and others are best kept in house.
The process of website design and development is fraught with potential hazards. Miscommunication, failure to mitigate expectations, disorganization and their prolific and ugly kin can appear at any time of the road to building a successful web design experience.
Business owners and managers at all levels, from SMBs to global brands, often ask me why they should invest in a social media marketing effort. It’s a fair question: many of the tools of social media were built for personal, not business, use. The truth is, there are several use cases where social media isn’t a good solution for the marketing problem at hand.