With all the new tools that web marketers have at our disposal these days, from QR codes to SMS/text messaging to social media, it's easy to forget the old standby of direct response, email marketing. While it may not get as much attention as some of the newer internet marketing techniques, our experience working with clients has shown that it is still extremely effective at generating leads for many different businesses.
When it comes to email newsletter content, you might think that you need to be in a "fun" business vertical to create an engaging email newsletter that gets a good reader response rate. However, that’s not always the case. For example, take one of our clients. They’re a highly industrial equipment sales company. One might think that it would be difficult to get a good reader response from an email about water-reclamation machines.
You would be wrong. According to our client, they received a very good response from their most recent email newsletter, with a high rate of forwards and even offline inquiries about how to subscribe.
With the addition of simple sharing tools like "Forward to a Friend" and social sharing via Facebook and Twitter, email marketing has become a more powerful business lead generation tool than ever before.
Don’t underestimate the power of a good eNewsletter to build your business.