Unfortunately, a content marketing plan is only half of a complete social media strategy. Social media is a conversation between businesses and customers. A plan that only covers the talking part of the conversation is missing a vital ingredient: listening.
I’ve found, though, that a lot of SMBs are very resistant to this idea that every company is a media company. After all, most didn’t get into business with the idea of becoming a media company. They wanted to sell industrial machine parts, or coffee, or imported home goods, or whatever passion drove them into entrepreneurship.
Things have been really busy here at Makespace this spring, with several client website launches. One critical milestone that clients usually struggle with is content strategy. Obtaining website copy from web design clients can be a difficult process, partly because clients often underestimate just how much content is needed to create a robust, search engine friendly site that will position them well in the search engine results pages (SERPs) for their most important keywords.
When the choice is made to more-or-less abandon an old site structure for a new one, the content within the site may very well be salvagable. In fact, it is worthwhile...
FREE Website Assessment
Headquartered in Louisville, serving the entire U.S. and beyond: (502) 751-5554
Headquartered in Louisville, serving the entire U.S. and beyond: (502) 751-5554