Buzz: The Makespace Blog
S.O.S. Syndrome is when a business owner lets exciting new tactics and tools (“shiny objects”) and/or relatively small, niggling site maintenance tasks (“specks”) distract from the real goal of his or her internet marketing program. When this happens pretty much every month, you either don't get the business results you signed on for because you sent your web marketing experts chasing after S.O.S's instead of letting them do the work they pitched, or your agency isn't willing to keep letting you get a 2-for-1 deal on their time. So, how do you avoid S.O.S. Syndrome?
Daily deals, social buying, coupons 2.0: no matter what you call it, the trend seems to show no signs of slowing down. But is it right for your business? Maybe, maybe not. As with nearly any marketing tool, it depends on your goals and objectives. Before you jump into a daily deals campaign, ask yourself some questions. Social buying and daily deals are red hot right now. Make sure you think through the potential complications, and you could build your repeat and referral business dramatically. Fail to think it through, and your business could get burned.