But there's one really quick and simple change you could make that would make your mobile / QR campaigns even better, dramatically improve pageviews for your mobile offer page, and practically eliminate user frustration and abandonment rates.
Unfortunately, a content marketing plan is only half of a complete social media strategy. Social media is a conversation between businesses and customers. A plan that only covers the talking part of the conversation is missing a vital ingredient: listening.
Think of a Business Page like a car. A car can't go anywhere all on it's own. It has to have a person to drive it. You create a Business Page while logged in as a person, using a personal profile. That profile is automatically connected to the page as an Admin--someone who owns the keys to the car.
Much like a complex business website, an iPhone is an impressive and fascinating piece of technology. However, a design that's more like a rotary dial phone--one that's elegantly simple and easy to navigate--will be more likely to make your real business phone ring with new customers. Even if your real business phone actually is an iPhone.