Makespace has not always been organized. We all know that in order for an agency to be successful long term; there must be order. There absolutely has to be an agreed-upon guideline.
Heuristics (“rules of thumb”) are a great place to start your internet marketing strategy, but they're no replacement for digging into the data.
Whether you're looking at a primary domain for branding and ease of recognition, or an add-on domain for search engine keyword relevance, domains have serious business value online.
With all the new tools that web marketers have at our disposal these days it's easy to forget the old standby of direct response, email marketing.