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Consider that, regardless of how someone comes in contact with your business, whether it's a sign, an ad or a website, the logo is always going to be present. It's the entry point to your brand, (literally in many cases, as it will appear in the most prominent place and typically be the first element a client takes in) and for all intents and purposes, the face of your company. It is responsible for establishing voice and tone and conveying the nature of the business it represents. In most cases, it will be the first point of contact for potential clients, and while it does not necessarily contain all the information of an ad, a list of products, or description of services, it serves a more universal role, projecting the attitude of your company and conveying its vision, philosophy and ambitions. Like a brand, a logo makes a visual statement and represents a promise to the consumer about what they can expect.
Want to learn more about how your logo can add value to your brand? Read last week’s first entry, check back next week for part 3 of this series, or give us a call and we’ll discuss it with your particular business in mind!