PGA of America came to us for help promoting the 72nd Senior PGA Championship at Valhalla. We designed 3 separate landing pages to promote the event, each aimed at a different target audience: the general public, male golfers 45 and up, and social young professionals. We also conducted a targeted Facebook Ad campaign and integrated social media into all three landing pages to keep interest levels high. The campaign has performed above expectations in generating ticket sales.
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