Is it time for a new website?
by AmandaFor many SMBs, the company website is a source of major stress. They may fear that the website might not be up to their standards… read more
Your Other Front Door
by jimHave you looked at your lobby recently? So many of the firms I visit have invested tons of money to make sure their lobbies are… read more
Why We’re Not Afraid of Giving Away Our “Secret Sauce”
by katIf you spend much time researching companies that do internet marketing, especially search engine optimization, you’ll discover something interesting. They often love to tell you… read more
Branding and identity: why your agency can’t tell you who you are
by katOssie Davis describes clothes to Tom Hanks in Joe vs. the Volcano from Matt Haughey on Vimeo. There is a reason that branding is also… read more
Analytics metrics you should be comparing (but probably aren’t)
by katLet’s face it. Most small business owners rarely look at their analytics, period. This is a crying shame, because your analytics can provide a wealth… read more
Competitive Analysis, Web Strategy, Website Analytic Reporting
The Buzz: Makespace Offices Get a New Look
by katAt Makespace, we believe that form should follow function. This goes for our workspaces as well as the websites we design. We’re incredibly pleased to… read more
How we helped 3 of the top 5 Louisville health clubs
by katWe’re always pleased to see our clients get recognition, because we tend to think all our clients are UH-mazing. So it was exciting to see… read more
What Web Designers Know That (Most) SEOs Don’t
by katWe’ve already talked about why SEOs and web designers come into conflict on a project, and how that conflict can be creatively productive and result… read more
Back-End Development, Search Engine Optimization, Web Design
Web Design Worth It’s Weight in Gold. Literally.
by katWe recently had a client come to us with an unusual request for a web design project. The project itself is fairly cool: an intranet that pushes alerts as SMS / text messages to members’ mobile phones. While that’s the kind of interesting and different project we like tackling, the unusual request was in the terms of payment: gold bouillon. read more
A good user experience design can give you the right kind of reputation
by deannaOf course I’m not talking about you…but people are, as a whole, lazy. Don’t make them think. Don’t stress them out. Make their experience smooth, painless & downright fun and you’ll have a customer for life. Bad or good you can bet they’ll post it on facebook, twitter, yelp & google plus before they step away from their desk. A well thought out user experience design can make sure you’re business is getting hype for the right reasons. read more
Ad Campaigns, Content Strategy, Design, Information Architecture, Social Media Campaigns, User Experience, Web Strategy
Why Your Logo Matters pt 3: Seeing is Believing
by davidTo see something is to evaluate and reach a conclusion about it. Whether something is beautiful, ugly or altogether uninteresting, we are constantly reaching conclusions about the things we see, and although a client may not analyze the merits or flaws of a logo, it will none the less leave an instant impression on them. read more
The Inigo Montoya Guide to SEO
by katWhat’s that you say? You want to learn EVEN MORE about SEO? Then give us a call. We’ll talk your ear off about it. Unless you just happen to have six fingers on your right hand. In that case, prepare to die. read more
Why Your Logo Matters pt 2: A Warm Welcome to Your Brand
by davidConsider that, regardless of how someone comes in contact with your business, whether it’s a sign, an ad or a website, the logo is always going to be present. It’s the entry point to your brand. read more
Finding the Website in the Pixels
by robI love being a right-brained person. But sometimes I envy the left-brained… at least when it comes to client-based work. read more
Design, Functional & Visual Enhancements, Logo Design, Web Design
Will Google Analytics New Privacy Changes Cripple Your SEO?
by katLast week, Google Analytics announced that in order to provide better privacy protection for users, SSL Search would be the default setting for users logged in to a Google account. read more
Search Engine Marketing, Search Engine Optimization, Website Analytic Reporting
Why Your Logo Matters, pt 1: A Valuable Digital Asset
by davidWith all the other responsibilities of managing a business, it’s easy to overlook the importance of a good logo design. Like a lot of other standard brand assets (business cards, letterheads etc.), a logo is usually regarded as just a necessary afterthought. read more
3 Things Video Games Can Teach You About Modern Web Design
by katSo here are a few things that I think my friends who design for the web can learn from the best innovators in game design. read more
Design, Enhance, Functional & Visual Enhancements, Web Design
Remarketing: Chasing your customers around the interwebs
by katSo what is remarketing or retargeting? It’s a feature that Adwords offers which will allow you a “second chance” (or third, fourth, or tenth chance) to get your message in front of someone who has visited your website. read more
Putting marketing experiments work for your local business
by katYou don’t have to be a mad scientist to conduct experiments. In fact, if you own a local business, conducting marketing experiments can be a great way to find new ways to promote your business. read more
Content Strategy, Email Marketing, Front-End Development, Search Engine Marketing, Social Media, Web Marketing
1 Simple Fix That Will Improve Your Mobile Campaign 100%
by katBut there’s one really quick and simple change you could make that would make your mobile / QR campaigns even better, dramatically improve pageviews for your mobile offer page, and practically eliminate user frustration and abandonment rates. read more
The Art of Organization
by deannaMakespace has not always been organized. We all know that in order for an agency to be successful long term; there must be order. There absolutely has to be an agreed-upon guideline for getting work in the door & out the door; on-time & on-budget. Not only does there have to be a process in place, everyone has to follow it for it to be successful. read more
Design, Information Architecture, Manage, Training, Web Design
Listening to Your Customers with Analytics & Monitoring
by katUnfortunately, a content marketing plan is only half of a complete social media strategy. Social media is a conversation between businesses and customers. A plan that only covers the talking part of the conversation is missing a vital ingredient: listening. read more
Content Strategy, Market Research, Social Media, Web Strategy, Website Analytic Reporting
When LinkedIn Ads Outperform Adwords
by JeremyHeuristics (“rules of thumb”) are a great place to start your internet marketing strategy, but they’re no replacement for digging into the data. read more
Why I Can’t Give You The Login For Your Business Facebook Page
by katThink of a Business Page like a car. A car can’t go anywhere all on it’s own. It has to have a person to drive it. You create a Business Page while logged in as a person, using a personal profile. That profile is automatically connected to the page as an Admin–someone who owns the keys to the car. read more