Analytics metrics you should be comparing (but probably aren’t)

by kat

Let’s face it. Most small business owners rarely look at their analytics, period.  This is a crying shame, because your analytics can provide a wealth… read more

Competitive Analysis, Web Strategy, Website Analytic Reporting

Will Google Analytics New Privacy Changes Cripple Your SEO?

by kat

Last week, Google Analytics announced that in order to provide better privacy protection for users, SSL Search would be the default setting for users logged in to a Google account. read more

Search Engine Marketing, Search Engine Optimization, Website Analytic Reporting

Listening to Your Customers with Analytics & Monitoring

by kat

Unfortunately, a content marketing plan is only half of a complete social media strategy. Social media is a conversation between businesses and customers. A plan that only covers the talking part of the conversation is missing a vital ingredient: listening. read more

Content Strategy, Market Research, Social Media, Web Strategy, Website Analytic Reporting

When LinkedIn Ads Outperform Adwords

by Jeremy

Heuristics (“rules of thumb”) are a great place to start your internet marketing strategy, but they’re no replacement for digging into the data. read more

Ad Campaigns, Web Marketing, Website Analytic Reporting

Case Study: Ram Jack of Louisville – Search Engine Marketing

by Jeremy

Ram Jack knew that their web site could be a good source of leads; in fact, they knew that business leads from the web site were 3X more likely to close than other sources. read more

Ad Campaigns, Content Strategy, Search Engine Optimization, Web Marketing, Website Analytic Reporting