Promoting Your Website Outside of Google

by jim

When there’s an 800-pound gorilla in the room, it’s difficult to ignore.  Let me begin by saying, “You Have to Respect the Google.”  Upwards of… read more

Search Engine Optimization, Web Strategy

Building Online Trust to Drive Sales

by jim

Years ago, people were skeptical about horseless carriages (“cars” for those of you born in the last 20 years).  But something happened and it seems… read more

Web Design, Web Marketing, Web Strategy

Online Reviews — Simple Keys to Increasing Sales

by jim

In a recent report, Nielsen published findings that indicate an interesting fact for businesses: Online reviews are among the most trusted sources of information for… read more

Social Media, Web Marketing, Web Strategy

Analytics metrics you should be comparing (but probably aren’t)

by kat

Let’s face it. Most small business owners rarely look at their analytics, period.  This is a crying shame, because your analytics can provide a wealth… read more

Competitive Analysis, Web Strategy, Website Analytic Reporting

A good user experience design can give you the right kind of reputation

by deanna

Of course I’m not talking about you…but people are, as a whole, lazy. Don’t make them think. Don’t stress them out. Make their experience smooth, painless & downright fun and you’ll have a customer for life. Bad or good you can bet they’ll post it on facebook, twitter, yelp & google plus before they step away from their desk. A well thought out user experience design can make sure you’re business is getting hype for the right reasons. read more

Ad Campaigns, Content Strategy, Design, Information Architecture, Social Media Campaigns, User Experience, Web Strategy

Listening to Your Customers with Analytics & Monitoring

by kat

Unfortunately, a content marketing plan is only half of a complete social media strategy. Social media is a conversation between businesses and customers. A plan that only covers the talking part of the conversation is missing a vital ingredient: listening. read more

Content Strategy, Market Research, Social Media, Web Strategy, Website Analytic Reporting

Think Domain Management is a No-Brainer? Ask Disney.

by Jeremy

Whether you’re looking at a primary domain for branding and ease of recognition, or an add-on domain for search engine keyword relevance, domains have serious business value online. Keeping your registration up-to-date is a vital business activity; but it’s still often forgotten in the mix. Years pass between renewal dates, staff changes happen, and the next thing you know, your customers and prospects come to your website only to find a registrar placeholder page! This is a lesson that Disney apparently had to learn the hard way this week, when they apparently let the domain lapse on their popular children’s gaming site, Club Penguin. Children (and their frustrated parents) discovered the lapse when they attempted to log on and manage their penguins and “puffles.” read more

Web Marketing, Web Strategy

Can web analytics insights help you refine your business model?

by Jason Rez

Analytics reports are often the “Emperor’s new clothes” of business data. The reports are often produced by web professionals, who don’t connect the metrics to business activity. Then they’re read by managers, who don’t necessarily understand the meaning of the numbers. Instead of admitting their confusion and asking for clarification (or better metrics!), they briefly glance at the report and move on. read more

Web Strategy