Web Marketing
How To Fail At Internet Marketing Before You Even Start
by jimAbout 10 years ago, it seemed everyone was rushing to launch a website. ”I don’t know what it’ll do, but everybody’s doing it!” That was… read more
Building Online Trust to Drive Sales
by jimYears ago, people were skeptical about horseless carriages (“cars” for those of you born in the last 20 years). But something happened and it seems… read more
Online Reviews — Simple Keys to Increasing Sales
by jimIn a recent report, Nielsen published findings that indicate an interesting fact for businesses: Online reviews are among the most trusted sources of information for… read more
New Research Says Smartphone Marketing Essential for Restaurants
by AdminA recent survey released by market research firm Lab 42 highlights the increasing reliance that foodies place on their mobile devices when it comes to… read more
Creating Content that Works
by jimWhen it comes to the Internet, there’s a saying that rings true, “content is king.” However, what exactly does that mean and how can you… read more
Are You Just Advertising or Effectively Marketing?
by jimI’ve noticed a common misconception over my years of working with clients. Many clients promoting a product or service are unsure whether they are just… read more
Your Other Front Door
by jimHave you looked at your lobby recently? So many of the firms I visit have invested tons of money to make sure their lobbies are… read more
The Inigo Montoya Guide to SEO
by katWhat’s that you say? You want to learn EVEN MORE about SEO? Then give us a call. We’ll talk your ear off about it. Unless you just happen to have six fingers on your right hand. In that case, prepare to die. read more
Putting marketing experiments work for your local business
by katYou don’t have to be a mad scientist to conduct experiments. In fact, if you own a local business, conducting marketing experiments can be a great way to find new ways to promote your business. read more
Content Strategy, Email Marketing, Front-End Development, Search Engine Marketing, Social Media, Web Marketing
1 Simple Fix That Will Improve Your Mobile Campaign 100%
by katBut there’s one really quick and simple change you could make that would make your mobile / QR campaigns even better, dramatically improve pageviews for your mobile offer page, and practically eliminate user frustration and abandonment rates. read more
When LinkedIn Ads Outperform Adwords
by JeremyHeuristics (“rules of thumb”) are a great place to start your internet marketing strategy, but they’re no replacement for digging into the data. read more
Don’t Let S.O.S Syndrome Kill Your SEO
by katS.O.S. Syndrome is when a business owner lets exciting new tactics and tools (“shiny objects”) and/or relatively small, niggling site maintenance tasks (“specks”) distract from the real goal of his or her internet marketing program. When this happens pretty much every month, you either don’t get the business results you signed on for because you sent your web marketing experts chasing after S.O.S’s instead of letting them do the work they pitched, or your agency isn’t willing to keep letting you get a 2-for-1 deal on their time. So, how do you avoid S.O.S. Syndrome? read more
Think Domain Management is a No-Brainer? Ask Disney.
by JeremyWhether you’re looking at a primary domain for branding and ease of recognition, or an add-on domain for search engine keyword relevance, domains have serious business value online. Keeping your registration up-to-date is a vital business activity; but it’s still often forgotten in the mix. Years pass between renewal dates, staff changes happen, and the next thing you know, your customers and prospects come to your website only to find a registrar placeholder page! This is a lesson that Disney apparently had to learn the hard way this week, when they apparently let the domain lapse on their popular children’s gaming site, Club Penguin. Children (and their frustrated parents) discovered the lapse when they attempted to log on and manage their penguins and “puffles.” read more
Is a Daily Deal Right for Your Local Business?
by katDaily deals, social buying, coupons 2.0: no matter what you call it, the trend seems to show no signs of slowing down. But is it right for your business? Maybe, maybe not. As with nearly any marketing tool, it depends on your goals and objectives. Before you jump into a daily deals campaign, ask yourself some questions. Social buying and daily deals are red hot right now. Make sure you think through the potential complications, and you could build your repeat and referral business dramatically. Fail to think it through, and your business could get burned. read more
Social media marketing: to outsource, or not to outsource?
by katIn my experience, a rich and productive social media program has many moving parts and many goals. Some of those moving parts, and some of those goals, are best outsourced and others are best kept in house. read more
Content Strategy, Social Media, Social Media Campaigns, Web Marketing
Case Study: Ram Jack of Louisville – Search Engine Marketing
by JeremyRam Jack knew that their web site could be a good source of leads; in fact, they knew that business leads from the web site were 3X more likely to close than other sources. read more
Ad Campaigns, Content Strategy, Search Engine Optimization, Web Marketing, Website Analytic Reporting