A good user experience design can give you the right kind of reputation

by deanna

Of course I’m not talking about you…but people are, as a whole, lazy. Don’t make them think. Don’t stress them out. Make their experience smooth, painless & downright fun and you’ll have a customer for life. Bad or good you can bet they’ll post it on facebook, twitter, yelp & google plus before they step away from their desk. A well thought out user experience design can make sure you’re business is getting hype for the right reasons. read more

Ad Campaigns, Content Strategy, Design, Information Architecture, Social Media Campaigns, User Experience, Web Strategy

Chicago Gets First Groupon Foursquare Deals

by kat

Friday, the anticipated integration between check-in utility Foursquare and daily deals service Groupon began displaying their first deals in Chicago Friday, with an anticipated national rollout to follow later this week. read more

Social Media, Social Media Campaigns

Bing, Facebook, and What Social Search Means for SMBs

by kat

Search engine marketing is great for positioning your business in front of customers looking for your products or services, who don’t necessarily know your business name. Social media marketing is great for getting trustworthy, personal word-of-mouth recommendations for your business. For quite a while now, it’s seemed like these two great marketing tastes are moving towards a collision. read more

Search Engine Marketing, Search Engine Optimization, Social Media, Social Media Campaigns

Social media marketing: to outsource, or not to outsource?

by kat

In my experience, a rich and productive social media program has many moving parts and many goals. Some of those moving parts, and some of those goals, are best outsourced and others are best kept in house. read more

Content Strategy, Social Media, Social Media Campaigns, Web Marketing