Search Engine Optimization
Promoting Your Website Outside of Google
by jimWhen there’s an 800-pound gorilla in the room, it’s difficult to ignore. Let me begin by saying, “You Have to Respect the Google.” Upwards of… read more
Why We’re Not Afraid of Giving Away Our “Secret Sauce”
by katIf you spend much time researching companies that do internet marketing, especially search engine optimization, you’ll discover something interesting. They often love to tell you… read more
What Web Designers Know That (Most) SEOs Don’t
by katWe’ve already talked about why SEOs and web designers come into conflict on a project, and how that conflict can be creatively productive and result… read more
Back-End Development, Search Engine Optimization, Web Design
The Inigo Montoya Guide to SEO
by katWhat’s that you say? You want to learn EVEN MORE about SEO? Then give us a call. We’ll talk your ear off about it. Unless you just happen to have six fingers on your right hand. In that case, prepare to die. read more
Will Google Analytics New Privacy Changes Cripple Your SEO?
by katLast week, Google Analytics announced that in order to provide better privacy protection for users, SSL Search would be the default setting for users logged in to a Google account. read more
Search Engine Marketing, Search Engine Optimization, Website Analytic Reporting
Don’t Let S.O.S Syndrome Kill Your SEO
by katS.O.S. Syndrome is when a business owner lets exciting new tactics and tools (“shiny objects”) and/or relatively small, niggling site maintenance tasks (“specks”) distract from the real goal of his or her internet marketing program. When this happens pretty much every month, you either don’t get the business results you signed on for because you sent your web marketing experts chasing after S.O.S’s instead of letting them do the work they pitched, or your agency isn’t willing to keep letting you get a 2-for-1 deal on their time. So, how do you avoid S.O.S. Syndrome? read more
Google+ Has the Buzz, But Will It Last?
by katThis week, the web marketing chatter has been all about Google+, the search engine’s latest foray into social technologies. Will it be a game changer,… read more
Search Engine Marketing, Search Engine Optimization, Social Media
How much content is enough to please Google?
by katThings have been really busy here at Makespace this spring, with several client website launches. One critical milestone that clients usually struggle with is content strategy. Obtaining website copy from web design clients can be a difficult process, partly because clients often underestimate just how much content is needed to create a robust, search engine friendly site that will position them well in the search engine results pages (SERPs) for their most important keywords. read more
Bing, Facebook, and What Social Search Means for SMBs
by katSearch engine marketing is great for positioning your business in front of customers looking for your products or services, who don’t necessarily know your business name. Social media marketing is great for getting trustworthy, personal word-of-mouth recommendations for your business. For quite a while now, it’s seemed like these two great marketing tastes are moving towards a collision. read more
Search Engine Marketing, Search Engine Optimization, Social Media, Social Media Campaigns
Website Rebuild: Content Harvesting and Data Migration
by jeffWhen the choice is made to more-or-less abandon an old site structure for a new one, the content within the site may very well be salvagable. In fact, it is worthwhile — and this is something for the SEO gurus to weigh in on — to retain some of that content to smooth the transition, give some context to an otherwise substantial change in site architecture. read more
Back-End Development, Build, Content Strategy, Information Architecture, Search Engine Optimization, Web Design
User Experience vs. Search Engine Optimization
by deannaHow can we balance good design with staying on top of search engine marketing efforts & achieving conversion? I believe our team is living in harmony as much as any & I’ll let you in on what we did to try to balance our own goals while maintaining good design. read more
Content Strategy, Information Architecture, Search Engine Optimization, User Experience
Case Study: Ram Jack of Louisville – Search Engine Marketing
by JeremyRam Jack knew that their web site could be a good source of leads; in fact, they knew that business leads from the web site were 3X more likely to close than other sources. read more
Ad Campaigns, Content Strategy, Search Engine Optimization, Web Marketing, Website Analytic Reporting
Tips from The Lab: The 5 Elements of Great Web Design
by markNo matter how great your website is, it’s useless unless it ranks prominently on the major search engines when a potential client searches for your services. It’s important that your web designer know the keys to making your site work on all the major browsers and the many other factors that effect your search engine placement and accessibility of your website. read more