Search Engine Marketing
Creating Content that Works
by jimWhen it comes to the Internet, there’s a saying that rings true, “content is king.” However, what exactly does that mean and how can you… read more
Are You Just Advertising or Effectively Marketing?
by jimI’ve noticed a common misconception over my years of working with clients. Many clients promoting a product or service are unsure whether they are just… read more
Will Google Analytics New Privacy Changes Cripple Your SEO?
by katLast week, Google Analytics announced that in order to provide better privacy protection for users, SSL Search would be the default setting for users logged in to a Google account. read more
Search Engine Marketing, Search Engine Optimization, Website Analytic Reporting
Remarketing: Chasing your customers around the interwebs
by katSo what is remarketing or retargeting? It’s a feature that Adwords offers which will allow you a “second chance” (or third, fourth, or tenth chance) to get your message in front of someone who has visited your website. read more
Putting marketing experiments work for your local business
by katYou don’t have to be a mad scientist to conduct experiments. In fact, if you own a local business, conducting marketing experiments can be a great way to find new ways to promote your business. read more
Content Strategy, Email Marketing, Front-End Development, Search Engine Marketing, Social Media, Web Marketing
Google+ Has the Buzz, But Will It Last?
by katThis week, the web marketing chatter has been all about Google+, the search engine’s latest foray into social technologies. Will it be a game changer,… read more
Search Engine Marketing, Search Engine Optimization, Social Media
Bing, Facebook, and What Social Search Means for SMBs
by katSearch engine marketing is great for positioning your business in front of customers looking for your products or services, who don’t necessarily know your business name. Social media marketing is great for getting trustworthy, personal word-of-mouth recommendations for your business. For quite a while now, it’s seemed like these two great marketing tastes are moving towards a collision. read more
Search Engine Marketing, Search Engine Optimization, Social Media, Social Media Campaigns