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Logo Design

7 November 2011

Why Your Logo Matters pt 3: Seeing is Believing

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To see something is to evaluate and reach a conclusion about it. Whether something is beautiful, ugly or altogether uninteresting, we are constantly reaching conclusions about the things we see, and although a client may not analyze the merits or flaws of a logo, it will none the less leave an instant impression on them. read more

Define Brand Identity, Logo Design

31 October 2011

Why Your Logo Matters pt 2: A Warm Welcome to Your Brand

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Consider that, regardless of how someone comes in contact with your business, whether it’s a sign, an ad or a website, the logo is always going to be present. It’s the entry point to your brand. read more

Define Brand Identity, Logo Design

28 October 2011

Finding the Website in the Pixels

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I love being a right-brained person. But sometimes I envy the left-brained… at least when it comes to client-based work. read more

Design, Functional & Visual Enhancements, Logo Design, Web Design

24 October 2011

Why Your Logo Matters, pt 1: A Valuable Digital Asset

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With all the other responsibilities of managing a business, it’s easy to overlook the importance of a good logo design. Like a lot of other standard brand assets (business cards, letterheads etc.), a logo is usually regarded as just a necessary afterthought. read more

Define Brand Identity, Logo Design

21 August 2010

Makespace! Tips & Tricks: 5 Secrets to Logo Design

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A logo is the visual representation of a company. Every aspect of a company, from the mission statement to the product or service it provides, is wrapped up in a nice pretty package. read more

Logo Design, Louisville Web Design News