A good user experience design can give you the right kind of reputation

by deanna

Of course I’m not talking about you…but people are, as a whole, lazy. Don’t make them think. Don’t stress them out. Make their experience smooth, painless & downright fun and you’ll have a customer for life. Bad or good you can bet they’ll post it on facebook, twitter, yelp & google plus before they step away from their desk. A well thought out user experience design can make sure you’re business is getting hype for the right reasons. read more

Ad Campaigns, Content Strategy, Design, Information Architecture, Social Media Campaigns, User Experience, Web Strategy

The Art of Organization

by deanna

Makespace has not always been organized. We all know that in order for an agency to be successful long term; there must be order. There absolutely has to be an agreed-upon guideline for getting work in the door & out the door; on-time & on-budget. Not only does there have to be a process in place, everyone has to follow it for it to be successful. read more

Design, Information Architecture, Manage, Training, Web Design

Website Rebuild: Content Harvesting and Data Migration

by jeff

When the choice is made to more-or-less abandon an old site structure for a new one, the content within the site may very well be salvagable. In fact, it is worthwhile — and this is something for the SEO gurus to weigh in on — to retain some of that content to smooth the transition, give some context to an otherwise substantial change in site architecture. read more

Back-End Development, Build, Content Strategy, Information Architecture, Search Engine Optimization, Web Design

User Experience vs. Search Engine Optimization

by deanna

How can we balance good design with staying on top of search engine marketing efforts & achieving conversion? I believe our team is living in harmony as much as any & I’ll let you in on what we did to try to balance our own goals while maintaining good design. read more

Content Strategy, Information Architecture, Search Engine Optimization, User Experience

How We Roll: The makespace! Website Design Process Guide, Pt. 1 of 2

by mark

The process of website design and development is fraught with potential hazards. Miscommunication, failure to mitigate expectations, disorganization and their prolific and ugly kin can appear at any time of the road to building a successful web design experience. read more

Design, Discover, Enhance, Information Architecture, Manage, User Experience