Define Brand Identity
Branding and identity: why your agency can’t tell you who you are
by katOssie Davis describes clothes to Tom Hanks in Joe vs. the Volcano from Matt Haughey on Vimeo. There is a reason that branding is also… read more
Why Your Logo Matters pt 3: Seeing is Believing
by davidTo see something is to evaluate and reach a conclusion about it. Whether something is beautiful, ugly or altogether uninteresting, we are constantly reaching conclusions about the things we see, and although a client may not analyze the merits or flaws of a logo, it will none the less leave an instant impression on them. read more
Why Your Logo Matters pt 2: A Warm Welcome to Your Brand
by davidConsider that, regardless of how someone comes in contact with your business, whether it’s a sign, an ad or a website, the logo is always going to be present. It’s the entry point to your brand. read more
Why Your Logo Matters, pt 1: A Valuable Digital Asset
by davidWith all the other responsibilities of managing a business, it’s easy to overlook the importance of a good logo design. Like a lot of other standard brand assets (business cards, letterheads etc.), a logo is usually regarded as just a necessary afterthought. read more