A good user experience design can give you the right kind of reputation

by deanna

Of course I’m not talking about you…but people are, as a whole, lazy. Don’t make them think. Don’t stress them out. Make their experience smooth, painless & downright fun and you’ll have a customer for life. Bad or good you can bet they’ll post it on facebook, twitter, yelp & google plus before they step away from their desk. A well thought out user experience design can make sure you’re business is getting hype for the right reasons. read more

Ad Campaigns, Content Strategy, Design, Information Architecture, Social Media Campaigns, User Experience, Web Strategy

Putting marketing experiments work for your local business

by kat

You don’t have to be a mad scientist to conduct experiments. In fact, if you own a local business, conducting marketing experiments can be a great way to find new ways to promote your business. read more

Content Strategy, Email Marketing, Front-End Development, Search Engine Marketing, Social Media, Web Marketing

Listening to Your Customers with Analytics & Monitoring

by kat

Unfortunately, a content marketing plan is only half of a complete social media strategy. Social media is a conversation between businesses and customers. A plan that only covers the talking part of the conversation is missing a vital ingredient: listening. read more

Content Strategy, Market Research, Social Media, Web Strategy, Website Analytic Reporting

“But I Don’t Want to Be a Media Company!”

by kat

I’ve found, though, that a lot of SMBs are very resistant to this idea that every company is a media company. After all, most didn’t get into business with the idea of becoming a media company. They wanted to sell industrial machine parts, or coffee, or imported home goods, or whatever passion drove them into entrepreneurship. read more

Content Strategy, Email Marketing, Social Media

How much content is enough to please Google?

by kat

Things have been really busy here at Makespace this spring, with several client website launches. One critical milestone that clients usually struggle with is content strategy. Obtaining website copy from web design clients can be a difficult process, partly because clients often underestimate just how much content is needed to create a robust, search engine friendly site that will position them well in the search engine results pages (SERPs) for their most important keywords. read more

Build, Content Strategy, Search Engine Optimization

Website Rebuild: Content Harvesting and Data Migration

by jeff

When the choice is made to more-or-less abandon an old site structure for a new one, the content within the site may very well be salvagable. In fact, it is worthwhile — and this is something for the SEO gurus to weigh in on — to retain some of that content to smooth the transition, give some context to an otherwise substantial change in site architecture. read more

Back-End Development, Build, Content Strategy, Information Architecture, Search Engine Optimization, Web Design

Social media marketing: to outsource, or not to outsource?

by kat

In my experience, a rich and productive social media program has many moving parts and many goals. Some of those moving parts, and some of those goals, are best outsourced and others are best kept in house. read more

Content Strategy, Social Media, Social Media Campaigns, Web Marketing

User Experience vs. Search Engine Optimization

by deanna

How can we balance good design with staying on top of search engine marketing efforts & achieving conversion? I believe our team is living in harmony as much as any & I’ll let you in on what we did to try to balance our own goals while maintaining good design. read more

Content Strategy, Information Architecture, Search Engine Optimization, User Experience

Case Study: Ram Jack of Louisville – Search Engine Marketing

by Jeremy

Ram Jack knew that their web site could be a good source of leads; in fact, they knew that business leads from the web site were 3X more likely to close than other sources. read more

Ad Campaigns, Content Strategy, Search Engine Optimization, Web Marketing, Website Analytic Reporting

Louisville Web Designers Developing For Apple iPad

by mark

The iPad was released only moments ago, but Louisville’s best website designers are already developing their latest websites to make the most of the device. read more

Content Strategy, Louisville Web Design News, Web Design