A good user experience design can give you the right kind of reputation

by deanna

Of course I’m not talking about you…but people are, as a whole, lazy. Don’t make them think. Don’t stress them out. Make their experience smooth, painless & downright fun and you’ll have a customer for life. Bad or good you can bet they’ll post it on facebook, twitter, yelp & google plus before they step away from their desk. A well thought out user experience design can make sure you’re business is getting hype for the right reasons. read more

Ad Campaigns, Content Strategy, Design, Information Architecture, Social Media Campaigns, User Experience, Web Strategy

Remarketing: Chasing your customers around the interwebs

by kat

So what is remarketing or retargeting? It’s a feature that Adwords offers which will allow you a “second chance” (or third, fourth, or tenth chance) to get your message in front of someone who has visited your website. read more

Ad Campaigns, Search Engine Marketing

1 Simple Fix That Will Improve Your Mobile Campaign 100%

by kat

But there’s one really quick and simple change you could make that would make your mobile / QR campaigns even better, dramatically improve pageviews for your mobile offer page, and practically eliminate user frustration and abandonment rates. read more

Ad Campaigns, Web Marketing

When LinkedIn Ads Outperform Adwords

by Jeremy

Heuristics (“rules of thumb”) are a great place to start your internet marketing strategy, but they’re no replacement for digging into the data. read more

Ad Campaigns, Web Marketing, Website Analytic Reporting

Case Study: Ram Jack of Louisville – Search Engine Marketing

by Jeremy

Ram Jack knew that their web site could be a good source of leads; in fact, they knew that business leads from the web site were 3X more likely to close than other sources. read more

Ad Campaigns, Content Strategy, Search Engine Optimization, Web Marketing, Website Analytic Reporting