Why Your Logo Matters pt 2: A Warm Welcome to Your Brand

by david

Consider that, regardless of how someone comes in contact with your business, whether it’s a sign, an ad or a website, the logo is always going to be present. It’s the entry point to your brand. read more

Define Brand Identity, Logo Design

Finding the Website in the Pixels

by rob

I love being a right-brained person. But sometimes I envy the left-brained… at least when it comes to client-based work. read more

Design, Functional & Visual Enhancements, Logo Design, Web Design

Will Google Analytics New Privacy Changes Cripple Your SEO?

by kat

Last week, Google Analytics announced that in order to provide better privacy protection for users, SSL Search would be the default setting for users logged in to a Google account. read more

Search Engine Marketing, Search Engine Optimization, Website Analytic Reporting

Why Your Logo Matters, pt 1: A Valuable Digital Asset

by david

With all the other responsibilities of managing a business, it’s easy to overlook the importance of a good logo design. Like a lot of other standard brand assets (business cards, letterheads etc.), a logo is usually regarded as just a necessary afterthought. read more

Define Brand Identity, Logo Design

3 Things Video Games Can Teach You About Modern Web Design

by kat

So here are a few things that I think my friends who design for the web can learn from the best innovators in game design. read more

Design, Enhance, Functional & Visual Enhancements, Web Design

Remarketing: Chasing your customers around the interwebs

by kat

So what is remarketing or retargeting? It’s a feature that Adwords offers which will allow you a “second chance” (or third, fourth, or tenth chance) to get your message in front of someone who has visited your website. read more

Ad Campaigns, Search Engine Marketing

Putting marketing experiments work for your local business

by kat

You don’t have to be a mad scientist to conduct experiments. In fact, if you own a local business, conducting marketing experiments can be a great way to find new ways to promote your business. read more

Content Strategy, Email Marketing, Front-End Development, Search Engine Marketing, Social Media, Web Marketing

1 Simple Fix That Will Improve Your Mobile Campaign 100%

by kat

But there’s one really quick and simple change you could make that would make your mobile / QR campaigns even better, dramatically improve pageviews for your mobile offer page, and practically eliminate user frustration and abandonment rates. read more

Ad Campaigns, Web Marketing

The Art of Organization

by deanna

Makespace has not always been organized. We all know that in order for an agency to be successful long term; there must be order. There absolutely has to be an agreed-upon guideline for getting work in the door & out the door; on-time & on-budget. Not only does there have to be a process in place, everyone has to follow it for it to be successful. read more

Design, Information Architecture, Manage, Training, Web Design