Listening to Your Customers with Analytics & Monitoring

by kat

Unfortunately, a content marketing plan is only half of a complete social media strategy. Social media is a conversation between businesses and customers. A plan that only covers the talking part of the conversation is missing a vital ingredient: listening. read more

Content Strategy, Market Research, Social Media, Web Strategy, Website Analytic Reporting

When LinkedIn Ads Outperform Adwords

by Jeremy

Heuristics (“rules of thumb”) are a great place to start your internet marketing strategy, but they’re no replacement for digging into the data. read more

Ad Campaigns, Web Marketing, Website Analytic Reporting