Don’t Let S.O.S Syndrome Kill Your SEO

by kat

S.O.S. Syndrome is when a business owner lets exciting new tactics and tools (“shiny objects”) and/or relatively small, niggling site maintenance tasks (“specks”) distract from the real goal of his or her internet marketing program. When this happens pretty much every month, you either don’t get the business results you signed on for because you sent your web marketing experts chasing after S.O.S’s instead of letting them do the work they pitched, or your agency isn’t willing to keep letting you get a 2-for-1 deal on their time. So, how do you avoid S.O.S. Syndrome? read more

Search Engine Optimization, Web Marketing

Google+ Has the Buzz, But Will It Last?

by kat

This week, the web marketing chatter has been all about Google+, the search engine’s latest foray into social technologies. Will it be a game changer,… read more

Search Engine Marketing, Search Engine Optimization, Social Media