How much content is enough to please Google?
by katThings have been really busy here at Makespace this spring, with several client website launches. One critical milestone that clients usually struggle with is content strategy. Obtaining website copy from web design clients can be a difficult process, partly because clients often underestimate just how much content is needed to create a robust, search engine friendly site that will position them well in the search engine results pages (SERPs) for their most important keywords. read more
Don’t Forget Email for Driving Business Leads
by JeremyWith all the new tools that web marketers have at our disposal these days it’s easy to forget the old standby of direct response, email marketing. read more
Bing, Facebook, and What Social Search Means for SMBs
by katSearch engine marketing is great for positioning your business in front of customers looking for your products or services, who don’t necessarily know your business name. Social media marketing is great for getting trustworthy, personal word-of-mouth recommendations for your business. For quite a while now, it’s seemed like these two great marketing tastes are moving towards a collision. read more
Search Engine Marketing, Search Engine Optimization, Social Media, Social Media Campaigns
Website Rebuild: Content Harvesting and Data Migration
by jeffWhen the choice is made to more-or-less abandon an old site structure for a new one, the content within the site may very well be salvagable. In fact, it is worthwhile — and this is something for the SEO gurus to weigh in on — to retain some of that content to smooth the transition, give some context to an otherwise substantial change in site architecture. read more
Back-End Development, Build, Content Strategy, Information Architecture, Search Engine Optimization, Web Design
Social media marketing: to outsource, or not to outsource?
by katIn my experience, a rich and productive social media program has many moving parts and many goals. Some of those moving parts, and some of those goals, are best outsourced and others are best kept in house. read more
Content Strategy, Social Media, Social Media Campaigns, Web Marketing
User Experience vs. Search Engine Optimization
by deannaHow can we balance good design with staying on top of search engine marketing efforts & achieving conversion? I believe our team is living in harmony as much as any & I’ll let you in on what we did to try to balance our own goals while maintaining good design. read more
Content Strategy, Information Architecture, Search Engine Optimization, User Experience
How We Roll: The makespace! Website Design Process Guide, Pt. 1 of 2
by markThe process of website design and development is fraught with potential hazards. Miscommunication, failure to mitigate expectations, disorganization and their prolific and ugly kin can appear at any time of the road to building a successful web design experience. read more
Design, Discover, Enhance, Information Architecture, Manage, User Experience
Does your business need to get social?
by katBusiness owners and managers at all levels, from SMBs to global brands, often ask me why they should invest in a social media marketing effort. It’s a fair question: many of the tools of social media were built for personal, not business, use. The truth is, there are several use cases where social media isn’t a good solution for the marketing problem at hand. read more
Is PHP the best choice for web programming language?
by woodyIf you’re beginning (or planning) a web application development project, one of the major considerations you’ll have to make at the outset is the choice of programming language. Python, Perl, PHP, Ruby, ColdFusion, Asp/.NET … the list goes on and on, and for a non-programmer it can be really confusing. read more